Aegon Art Collection
Throughout their working lives and into retirement, millions of people around the world rely on AEGON to help them secure their long-term financial futures. As an international life insurance, pension and asset management company, AEGON has businesses in over twenty markets in the Americas, Europe and Asia. AEGON companies employ approximately 25,000 people and serve nearly 47 million customers across the globe. AEGON uses its strength and expertise to create added value for customers, shareholders, employees and the wider community. AEGON does this by encouraging innovation and by growing its businesses profitably and sustainably.
The past few years Aegon has paid a lot of attention to expend the core collection in which art forms a reflection of the time at which it is collected. High qualified art, which gives Aegon as well internal as external profile as a company who feels responsibility for the development of art in the society. "You cannot function in a society without culture " states to Aegon's CEO Alex Wynaendts in an interview with Ad's-Gravesande in 2010 for Aegon's art book entitled 'Art for Sure' .
While previously only two-dimensional art was collected, the renovation of the head office Mariahoeve in The Hague created from that moment an environment for three-dimensional art. Although art is collected in a wider perspective from a view of different disciplines, the portrayal of people and nature themes can be observed running through the collection.
Art at Aegon is not just an exclusive affair for connoisseurs and enthusiasts, but is also open and a surety for everyone who sees art as a source of inspiration for thinking and acting creatively.
Aegon and Art is like a cultural heritage of Aegon's predecessors and shows that already in the fifty's visual artists were commissioned for special art commissions appropriating to the building. This tradition continued in 1985 with two extraordinary integrated art commissions for Aegon's head office in The Hague.
Even for Aegon's new office in Leeuwarden (1989) the American artist Sol Lewitt became a very special art commission for a "waldrawing" with the spectacular size of 12h x 35w meters. These experiences, working with high qualified artists, were one of the reasons for Aegon to professionalize an art policy and in 1991 an external advisor was appointed. Since 2010 Aegon's head office in The Hague is totally renovated, restyled and designed in a more modern and transparent building supporting the philosophy of the company "Transparency." This also has its influence literally at the art policy.
The Practice ‘Take 3’, 2008
styrofoam, pigmented polyurethane foam, customized Europallet
162 x 85 x 80 cm
Aegon Art Collection
Art collection locations
Head office Mariahoeve The Hague, and Leeuwenborg office Leeuwarden
Number of art works
2.000, of which more than 20% make up the core collection.
Focus of collection
Wide, with an accent on human beings and nature.
Limited possibility for guided art tours in the office Mariahoeve The Hague
Art collection website
Corrie van der Veen/Ad 's- Gravesande , Carel Blotkamp, Art for Sure/Aegon Art Collection, Den Haag, 2010
Aegon’s donations programs are aimed at serving and strengthening the wider community, and creating a better quality of life for their beneficiaries. Most of Aegon’s donations are managed by individual country units. Aegon’s aim is to ensure that a majority of the company’s donations are focused on three priority areas: health, welfare and literacy.
Works on loan
-Aukje Koks, Undertones, 'What’s up', Dordrechts Museum, 2011-2012
-Gé Karel van der Sterren, Untitled, 'NAT', Gemeente Museum Helmond , 2010-2011
-Katinka Lampe, Untitled, 'Kate, Bob & Luca', Kunsthal Rotterdam, 2010
-Folkert de Jong, The Practice ‘Take 3’, Ons soort mensen’ Kunstkapel Zuidas Amsterdam, 2010
-Han Schuil, Gobschmack V, 'Crashed and Gobsmacked', Museum Jan Cunen, Oss, 2009